CUPRA is a car brand owned and produced by SEAT, a Spanish manufacturer that is part of the Volkswagen Group. It originated from CUPRA Racing, SEAT’s high-performance motorsport division. The name "CUPRA," short for "Cup Racing," represents a relatively new player in the automotive market, focused on blending bold styling with a performance-driven attitude. These cars combine practicality and sportiness in one complete package — and Scorpion got involved early, providing the much-needed aftermarket soundtrack that many of these sportier models lack.